Go Viral and Get Recognized For Your Content

How to stop feeling like you’re speaking to the void

In December 2022, I began to write daily on X (formerly Twitter). In 8 months my account grew from 2,000 followers to over 16,500 followers including many big name creators who I got to know personally through my writing.

In the Fall of 2023, David Perell invited me to teach this course to his Write of Passage cohort. It went so well I decided to package it and release it as my first mini-course.

There's no fluff. The whole course is less than 30 minutes so you won't be spending hours trying to get through it — in less than half an hour you will learn exactly what you need to do if you want to increase the chances your posts get seen far and wide.

Who is this for?

If you’re just starting out as a creator on X (or if you’ve been at it for a long time) with limited success, you know what it feels like to post your ideas only for it to receive no engagement.

You spent time crafting perfect sentences.

Polishing the flow of your ideas. 

You hit publish. 

Then...crickets.

Meanwhile, you don’t understand how some creators seem to get massive engagement—likes, comments, re-tweets. 

Sure, their content is fine. Maybe slightly better than what you’re putting out there but not much better. 

But their engagement is through the roof.

How?

Knowing how terrible it would feel to pour so much energy into my writing only to see a few likes, I set out to figure out how to get massive engagement. 

I tried everything. 

Joining creator communities. Hiring coaches. Experimenting with “catchy” hooks. 

After a year of trying everything to figure out how to grow, I finally figured out what all the top creators were doing.

And when I figured it out it felt like a lightbulb went off.

There’s only a few things any account should focus on to truly move the needle and get distribution — i.e. more eyes on your posts.

The thing is, if you pay attention to some of the larger creators who grow fast by talking about “how to create content” and “how to grow fast” (yes, very meta) they always allude to their secret without ever being specific. 

This course is the battle-tested secrets those creators don’t share.

I know because I bought their courses for hundreds of dollars. 

And unless you really want to spend several hours watching someone walk you through how they set up their Notion page to crank out content without ever actually telling you how they get engagement and go viral, then this course might be for you.

I don’t want to waste your time or your money.

If you don’t relate to any of the bullets below, please close this page:

• You know what you want to write about but aren’t sure how to get it seen by enough people for it to matter
• You don't know what to write about or what your "niche" is and think you need to solve for that first
• You have a profile that is meant to convert followers but aren’t getting many profile clicks to see any lift
• You’ve tried engagement groups but felt overwhelmed by the rules, burned out trying to keep up, and overall felt weird participating in them
• You haven’t been able to crack the social media virality game and often feel like giving up
• You went viral once (or twice) without knowing why and even worse it was for content that had nothing to do with a topic you care about writing again in the future

OK, I think you get it. 

By now you should know whether you’re the right fit for this course.

Here’s what you get:

1. 26-minute video course detailing step-by-step how any new account can lay the foundation to go viral and get their content shared
2. Database of all my best tweets with analytics and why they worked
3. Cheat sheet PDF to get you started building your own mastermind groups
4. Cheat sheet PDF on how to optimize your profile to convert clicks to followers
5. Collection of Viral Hooks to get you started